As many of you may think, QR codes are not something new. They have existed since 1994. They are convenient and affordable. Using QR codes, you can easily drive people with smartphones to an online offer, website, and YouTube video.
QR codes are just like barcodes. They have a certain pattern made of black squares on a white background. It can be scanned easily using a mobile app meant to do so. In this post, we will give you 5 reasons why QR codes are still effective and why you should use it.
Why should you use QR codes?
If you think QR codes are outdated, you should probably go through the pointers below:
- Provides easy access
Back in the day, you had to download a separate app on your mobile to scan QR codes. But now smartphones come with a standard QR reader pre-installed in it. This makes it easier for smartphone users to scan the code. This facility is available for both ios and android users.
- Connects offline to online
Every company and brand needs to connect with its customers both online and offline. The gap between online and offline can be covered by QR codes. For example, brands can launch products with unique QR codes. Customers can scan these codes and add the items to their cart without any hassles. This feature is helpful for retail shops as they can provide a convenient shopping experience for buyers.
- Helps build a stronger bond with customers
With the help of QR codes, businesses can provide buyers with a deep insight into their services and products. They can do so by creating products with QR codes. This is also adopted by many of the popular restaurants where they have introduced edible QR codes. This allows customers to know about the origin of the ingredients of their dish and other details.
- Provides real-time information
QR codes are also useful in providing real-time information to customers. For example, many of the bus stations have introduced QR codes at various stations to provide people with detailed information about their bus service. Retail shops use QR codes to provide offers to buyers. All they have to do is scan the code and avail the offer.
QR codes are convenient to use for companies and buyers. They are also cheap and allow brand owners to develop a good relationship with customers.